The Media People 2019 Donate Fundraise Online, Offline, We are your people: Media crossover has never been more blurred or its effect more complicated to understand, our role is to define clarity and provide effective solutions. The Media People is a smart and agile business which is able to meet new challenges. Our approach has had to be adapted due to media proliferation and the development of content opportunities. The solution has simply been to look at consumer influence and journey through the eyes of the customer. The most effective campaigns are as a result of defining audiences which can be used to shape media channel choice. Content and messaging where possible must be tailored to these audiences to optimise engagement. We know that consumers don't differentiate between digital and traditional media platforms, it should therefore not be a question of one channel or the other. Customer brand influence is more often the outcome of multi channel exposure and this needs to be reflected by agency approach. The Media People know how to shape campaigns where digital and traditional media work together, not independently. We believe insight is at the heart of our strategic thinking and meaningful reporting is the life blood of delivering effective communication.