Our annual report and accounts is a snapshot of our achievements from the past year. Our most recent Annual Report 19/20 (PDF 1mb) is for the year ending 31 March 2020

Chair and Chief Executive’s report

2019/20 saw strong progress as we delivered more services to more children and families within an increasingly challenging financial environment and with income static compared to 2018/9.

Realising our vision and objectives

Our Vision 2020 continues to provide focus for all our activities. Having now completed four years of this five-year strategy, we have met many of the challenging targets we set ourselves at the outset. We are currently reviewing the future and towards the end of 2019/20, will agree a new, equally ambitious, medium term strategy.

Since opening in 2003, we have supported over 1,000 families in total, however there are many more not accessing our care services in our local areas who could benefit – reaching more of them remains one of the key drivers for our future strategy, a strategy that is shaped as always through increased consultation with all our stakeholders and in particular our families, giving them even more opportunities to tell us what they need.

Our key achievements in Care in 2018/9

  • Last year we supported a total of 379 children and young people across The White House, Holistic Care Centre, Hospice at Home and community services (compared to 367 in 2017/8) and delivered a total of 31,989 hours of care and support to children and families (previous year 27,984)
  • As part of our growth, we further expanded our Hospice at Home service, supporting 83 children and families
  • We completed a major refurbishment throughout the hospice, providing a brighter, more welcoming environment, a new bigger lift, greater privacy for our bereavement suite and a new café for families to enjoy
  • Families were able to enjoy our grounds on regular family days
  • We expanded music therapy in the neonatal unit at Whipps Cross, our local acute hospital We ran regular parent forums to involve and seek feedback from children and families on our future vision and plans.

Our key achievements in income generation and marketing

Amongst many successes:

  • We raised a record breaking £100k net at our Big Birthday Ball in October
  • Epic Foundation support entered its 5th year, contributing a total of £139k in 2018/9
  • Over £150k was raised from supporters taking on a range of challenge events
  • We were immensely grateful to our longstanding Patron, Barry Hearn whose Matchroom Foundation helped to fund a new building (“the Matchroom Suite”) in our grounds, providing and freeing up much needed additional space for staff and services
  • Whilst saying farewell to Insight Investment whose two-year partnership raised over £100k, we won a number of new corporate partnerships
  • We opened our 6th and 7th shops in Crouch End and North Chingford respectively
  • We ran a successful, and first-ever integrated Christmas campaign, coordinating both fundraising from individuals and corporates, plus media coverage. This raised a record £50k plus significant coverage in OK magazine, Daily Mail and Daily Express (both online)
  • We were very active in social media with 335k visitors to our website, reaching 1.7m and 1.8m through Facebook and Twitter respectively.

We feel incredibly fortunate to work with such a committed and passionate team of people who, every day, go “above and beyond” to support our children and families.

Mike Palfreman
Chief Executive

Frances Daley