One of the UK's biggest business brains - Lord Sugar will be stepping out of the board room to speak exclusively about his life and remarkable career.

The event ‘60 minutes with Lord Sugar’, will be hosted by founder of both S4 Capital and WPP and former WPP chief Sir Martin Sorrell, at The Savoy, London on June 6.

Sir Martin was CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company with a market capitalisation of over £16 billion.

Never afraid to stick his head above the parapet, the advertising industry’s most prominent figure Sir Martin, will be quizzing the host of BBC One’s The Apprentice on all things Sugar – from business, marketing, politics, his love of Twitter and home life.

From the East End of London, Lord Sugar has an estimated worth of over £1 billion. From starting one of the biggest technology companies, to owning his boyhood football club, Lord Sugar has several fascinating anecdotes and business secrets he will be sharing with guests.

The breakfast event, at one of London’s most iconic hotels, will also give aspiring entrepreneurs and business owners from across the UK the opportunity to ask the tycoon what they need to do in order to thrive in business.

Lord Sugar said: “I am incredibly proud to be supporting this event in support of Haven House Children’s Hospice. Haven House is a very special place with incredibly inspiring people. It does amazing work to give children the highest quality of life possible and to support their families through difficult times.”


Limited tickets are on sale now from and are priced at £100


  • Luxury Breakfast and refreshments
  • Network with keynote speakers, sponsors, and more
  • Connect with MDs, SMEs and corporate companies
  • Witness a 1-hour live Q&A with Lord Sugar
  • Learn business advice that you won’t get elsewhere
  • Support Haven House Children’s Hospice


All proceeds from the event will go to Haven House Children’s Hospice, in Woodford. The charity supports children with a life-limiting illness and their families.