A local radio DJ in Romford has pledged to transform himself into a princess as part of a fundraising challenge for Haven House Children’s Hospice.

Time 107.5 daytime presenter Mark Dover came up with the idea after talking on-air about how Keith Richards from the Rolling Stones recently admitted in a newspaper interview that he wears women's clothes.

Speaking to his listeners Mark mentioned that other rock legends such as Rod Stewart, David Bowie and Marc Bolan have also worn ladies wear.

The DJ said: “It was then suggested by a few listeners that I should give it a go for charity. Within 30 minutes £750 had been pledged.

“For some reason I agreed but only if I could raise a minimum of £2,000.

“I then discovered that on June 11 there is an attempt to have the most people (men and women) dressed as princesses outside Romford Shopping Hall.

“As I'm going to dress as a princess, I felt that the best charity to give to was Haven House Children's Hospice. The charity provides amazing care and support to life-limited children and their families in our local area.”

If Mark is successful in reaching his fundraising target, he will unveil his new look at the Romford Street Party for the Queen’s 90th Birthday celebration on Saturday 11 June.

The DJ will take part in the official Guinness World Record attempt for the largest gathering of people dressed as princesses at 1pm.

Mark will also pay a visit to Haven House’s brand new charity shop on 52 South Street, Romford, Essex, RM1 1RB, in his princess regalia.

Matt Lord, Head of Retail at Haven House, said: “We are incredibly excited to be opening a new charity shop in the heart of Romford Town Centre. Our team is working flat out to make sure we are ready to trade ahead of the street party on Saturday 11 June.

“It looks set to be a very memorable weekend and we are looking forward to welcoming Mark and many other princesses and shoppers through our doors.”

Help Mark become a princess by making a donation on his fundraising page and click this link.